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S4K are delighted to announce the signing of our latest Network Partner - Mr Mark Davis!  Mark has secured three mouth watering territory of Kingston-upon-Thames (including Surbiton, Tolworth, Weybridge, Walton and Leatherhead), Crawley (including Horsham, East Grinstead and Oxted) and Brighton (including Hove and New Haven).  Mark beamed "I am really looking forward to working with S4K.  The level of thought that these guys have put into creating a 364 day of the year business proposition with a deep heritage in providing outstanding sports and services to parents and children is outstanding.  It really was an easy decision for me to make in joining S4K and I can’t wait to get started.  I've been made to feel very welcome and working with a team of Steve, Gary, James and Mark makes me feel confident that this journey is going to be very enjoyable".  


Mark has joined S4K with a wealth of experience in sales and marketing.  A talented entrepreneur, Mark developed a hugely successful property platform that was eventually purchased by the retail giant, Tesco.  Mark has spent much of his life involved with sport, with a heavy focus on competing in triathlon events.  He was very involved in the legacy of the 2012 Olympics and the UK growth of triathlon.  Mark also has the accolade of being the current UK Iron Man champion for his age category.  

Steve Jones, S4K CEO said "CEO Steve Jones remarked “Mark joins S4K with a wealth of experience in sales and marketing and entrepreneurship.  His passion for fitness and child well-being make him an ideal candidate for a Network Partnership and we are delighted to welcome him to the S4K family”.

Mark's first S4K venture will be opening kids and toddler football classes in Horsham as well as kids rugby classes.  Eager parents can book onto these courses via the links below.  




A huge S4K welcome to our latest S4K Network Partner, Vijay Majumdar, who has purchased the Bristol and North Somerset territories, including the City of Brisol, Portishead, Weston-Super-Mare and surrounding areas.  

Vijay has set about this alternative career and business opportunity with Sport4Kids after heading up the customer service and support functions in high growth tech companies in the software development industry.  Vijay brings an innate passion for world class service delivery and an infectious sense of positivity.  Vijay's most recent role was working with an education-technology start-up organisation to support the delivery of better Apprenticeship learning systems and processes.  Vijay was headhunted from a technology subsidiary of Hargraves Lansdown, the Bristol based FTSE 100 financial services powerhouse after building a high performing service division for the multi-million profit company.  

Vijay has been passionate about sport since childhood and has represented schools and local clubs in football, rugby, cricket, swimming and tennis.  A life long Man Utd fan, Vijay was also a regular for the first XV rugby team and a committee member co-ordinating social events, entertainment and sponsorship.  

Vijay says, “We are absolutely delighted to join the S4K family, and thank Steve, Dr Mark, James and the rest of the S4K team for all their fantastic work to create a truly first-class proposition.  This is a brilliant opportunity to partner and grow a large business through the perfect combination of sport, children’s development, and entertainment.  All under the assurances of the fantastic product, processes and the people we at S4K invest in, and the leading industry standards S4K commands.”

“We have lived in the region for the last 8 years and we’re really looking forward to contributing back to the community at a large scale, through S4K’s continuous expansion and enhancement of services for kids and parents, and of course careers to those who share the S4K vision and culture.   We launch in Portishead and Henbury in February, and are determined to grow across Bristol and North Somerset as quickly as we can maintain the quality.  Most of all we are looking forward to having a great time along the way, developing deep relationships in the community, and putting as many smiles on as many kids as possible!”

Steve Jones our CEO said, “It is a true delight to have Vijay and Sarah join the S4K Family, they bring such joy and passion to an ever-increasing network. They epitomise the passion and commitment we have to revolutionize children’s sport across the nation. The talent we are attracting to join us on our mission is so exciting. Please join us in giving a big S4K welcome to Sarah and Vijay.”

James Porter, Head of Education, added “Vijay’s background in innovation, entrepreneurship and along with strong customer service and operations background is an excellent addition to the team. It has been a pleasure in working with Vijay so far and it is great opening in the West Country.”

Sport4Kids Co-Founder and COO Dr Mark Gould said “We are excited to expand our wonderful toddler and kids football and rugby classes in Bristol and Portishead. Later in the year we will target Kids Football and Kids Rugby Classes in Bristol and North Somerset. Kids Dance Classes are planned as well as Cricket and Golf programs. Exciting times!“

S4K Bristol are launching new kids football classes in Henbury and Portishead and toddler and kids rugby classes in Henbury and Portishead at the Henbury Leisure Centre and the Gordano Sports Centre

Does Vijay's story make you want to ditch the tie and escape the corporate rat race?  Does the unique S4K business opportunity sound too tempting to miss out?  S4K licences are available across the UK and Internationally as a master franchise licence.  Find out more by getting in touch with by clicking here today

Another day, another escapee from the rat race!  S4K are delighted to announce their latest Network Partner - Rajesh Gosain - who has acquired the S4K licence for Hampstead and London.  

Rajesh has decided to pursue an alternative career and build a business with S4K after spending 22 years working in capital markets, investment banking, investment management and private equity.  Rajesh's most recent project was to set up the world's largest private equity fund worth $100 billion.

Rajesh beamed "I am excited to be part of the S4K mission to revolutionise children's sports and education.  I am a keen sportsman myself and enjoy cricket and football and am passionate about child development.  As a father of a 9 year old boy, I have seen first hand the sheer size of the market opportunity available.  S4K is the only organisation with the infrastructure and depth of products and services that can meet all parent demands.  It really is the full package and I can't wait to get started".  

S4K CEO Steve Jones said "Rajesh is the latest in some very high profile individuals to escape corporate life and start up business with S4K.  He brings a wealth of experience and business acumen to the network and we are excited to welcome him to the S4K family".  

S4K COO and Co-Founder, Dr Mark Gould added "Rajesh embodies the qualities that we look for in a network partner.  He is passionate about sport and child development and brings an analytical and innovative approach to the network.  London is going to absolutely rock!".

To read Rajesh's full case study, click here.  Fancy joining Rajesh as a S4K Network Partner?  S4K licences are available across the UK and Internationally as a master franchise licence.  Find out more by getting in touch with by clicking here today.   

S4K are pleased to announce the appointment of Bev Regan QFP as our new Head of Franchising!  With over 30 years of franchising experience, Bev has lived the journey.  Once the flagship franchise for Tumble Tots and a Business Area Manager, Bev has held various roles within franchising including National Manager UK for Little Gym International, European Operations Manager at Nevada Bob’s and the development of her own franchise consulting business, “Franchise Mentors”. She has also served the BFA on both the Membership Committee and is a Qualified Franchise Professional (QFP) with the British Franchise Association (BFA).  

Steve, our CEO, said “We are delighted to appoint Bev into this crucial role. She has already had a very successful career in the franchise industry and we are very lucky to have attracted her to S4K. It took us over two years to persuade her and all that effort has been well worth it! Her professionalism and experience in the Franchising industry will be invaluable to the credibility and success of Sport4Kids and will accelerate our planned growth in 2019 and beyond.”

Dr Mark Gould, COO Sport4Kids commented: “Bev has a combination of skills that will directly support the business growth and our overall development. We are delighted to have her on board. Her passion, enthusiasm and energy are infectious, and she has already made her mark on the team!”

James Porter, Head of S4K Education and Founder of ActivKids added “From the first day we met Bev we knew there was a great fit and her knowledge and experience in this space is second to none. We are all very much looking forward to working with her.”

As Head of Franchising, Bev’s mission is to continue the rapid growth of the S4K Network across the UK. This includes all recruitment, on-boarding, supporting, coaching, advising and performance management of Network Partners across the country.

We wish her every success in her new role and ask all to give Bev a big S4K welcome!


The Sport4Kids Leadership proudly attended the Parliamentary Review in Westminster.  Co-Chaired by Sir Eric Pickes and Lord David Blunkett, S4K were invited to attend the event as part of sharing best practice in the area of digital, culture, media and sport.  

S4K CEO Steve Jones said "It is an absolute privilege to be recognised as being part of the "best of British" practice.  We are always striving to set new levels and reach new heights at S4K with our innovative approach to children's sport and franchising and we are delighted to be here".

COO and fellow Co-Founder Dr Mark Gould beamed "Who would have thought we would be standing in such a historical place after starting up all those years ago.  It really is testament to the hard work and dedication of everyone at S4K and across our network.  This family is on an incredible journey and while this is such a significant date for us, it really does feel like the beginning of something very special".

The Parliamentary Gala was hosted by Talk Radio's Julia Hartley-Brewer and featured special guest speaker and England Rugby World Cup Winner Jonny Wilkinson.  The S4K Leadership team met with Jonny and discussed the challenges around mental health, sport and children.

S4K Franchising offers start up business franchises for individuals who wish to escape corporate life and pursue an alternative career with a greater work life balance.  Both UK and International business opportunities are available through our local and master franchises.  Click here to find out more.   

It is with great pleasure that S4K Franchising is able to share our feature in this year's Parliamentary Review.  Penned by our very own Steve Jones, the article discusses the uniqueness of the S4K Way and how it is transforming the children's sporting landscape.  The entry focuses on each stakeholder in turn - from children to parents and coaches to franchisees - sharing how the S4K Way can address the challenges faced.  Sport4Kids is committed to fulfilling our mission to revolutionise children's sport and the service franchise industry across the UK and Internationally.  

Click here to read the article in full.  

S4K Franchising offers start up business opportunities for individuals who are looking to escape corporate life and pursue an alternative career.  UK and International business opportunities are available with local and master franchises.  


S4K Franchising Ltd.

Windlesham Court, Bagshot,
Surrey, GU19 5NG, United Kingdom